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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Self Assessment 6

Self Assessment 6

Q Question 1 Apple is famous for launching its new products using which promotion mix tool? Question 2 The objective and task promotion budget method is a more rational approach to budget planning because ________. Question 3 Why should sales promotions be used only for a limited time? Question 4 Which of the following statements about public relations is most accurate? Question 5 Which stage of the communication process is focused on ensuring the unique selling proposition is decoded by the consumer as precisely as intended?

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1.an announcement speech by the company CEO attended by all major networks and trade press 2.the objective/task method isolates the specific actions that need to occur to achieve specific marketing communications objectives. 3.because sales promotions should stimulate sales by giving the customer who has a positive attitude for the product but has not taken action a time-constricted inducement to buy the offering. 4.Public relations helps companies support their customer relationships and sales efforts by building rapport with customers, generating excitement for the offering, and supplementing other sales efforts. 5.encoding