1.an announcement speech by the company CEO attended by all major networks and trade press 2.the objective/task method isolates the specific actions that need to occur to achieve specific marketing communications objectives. 3.because sales promotions should stimulate sales by giving the customer who has a positive attitude for the product but has not taken action a time-constricted inducement to buy the offering. 4.Public relations helps companies support their customer relationships and sales efforts by building rapport with customers, generating excitement for the offering, and supplementing other sales efforts. 5.encoding